With 50 years experience in the European marine market between them, René and Tony’s industry knowledge covers every aspect of the European marine trade. With expertise in boat builders’ technical products to “on the shelf” lines for chandleries, IMDS will assess and propose the most effective line of supply for your product or range into the marine market.
Taking on popular products which have been available in Europe for some time can be a challenge, however the goal remains the same. Increasing business and market share requires careful assessment of a products’ place within the current market;
If your current situation has become a bit stale, and some changes are needed with the line of supply, then the product line may benefit from some changes to rapidly maximise growth. I•M•D•S research and asses the market to supply information that will help a manufacturer make the right decisions to secure long-term growth. Additionally, I•M•D•S can also help develop your marketing stratergy and ideas that will; in some cases re-lauch an existing product, or introduce a completely new one.
As manufacturer representatives, I•M•D•S’s main role is to sell the product. It is important to avoid offering distributors a large list of products to pick from, and instead, marrying a product with the ideal distributor, and helping them achieve progressive results. I•M•D•S believes that manufacturers should have direct contact with their distributor in each territory, resulting in a close working relationship between the two. This transparent method of working achieves a better, more structured growth for a more solid future. By using this direct method of working, I•M•D•S does not become an expensive link in the chain.
Working on a strict no win no fee basis, I•M•D•S earns its commission on business achieved within the agreed territory.
